Is This The Social Media Marketing Tipping Point?


Social media has been with us for over a decade now.

It hit the public consciousness when MySpace started to steal teenagers attention after it was launched in 2003. MySpace even surpassed Google as the most trafficked website in the USA in 2006. At its zenith it had 1,600 employees and was generating $800 million in revenue.

But nothing is forever.

In 2008 Facebook (which was founded in 2004) took the crown as the top social networking site as its unique visitor numbers exceeded MySpace for the first time.

Where is social media now?

In 2014 Facebook is still dominant with with over 1.15 billion users, Twitter has over 550 million registered users and Google+ has reached 359 million monthly active users.

Social media as a marketing tool for business really started to make its presence felt when Facebook created and launched its self service advertising feature in April 2011. Before that social media marketing was restricted to an organic process. Grow your followers on your social networks and drive traffic to your website or blog with calls to action and links.

Social media has promised much for business marketing because it was free and it had viral super powers. Businesses has seized upon this as it matured and in 2013 according to a CMO survey by Duke University is 6.6% of marketing budgets (about $4.6 billion in dollar terms) and is expected to climb to nearly 16% over the next 5 years.

Social media is being woven into the web and is a subset of the digital universe. To provide some perspective digital ad spend according to eMarketer, accounted for 25% of all media advertising budgets in 2013 with over $42 billion in spending.

So social media is still a small part of digital and marketing budgets. But in reality it has just started

The tipping point?

With the evolution of the web there are some events that are small but significant. One of those happened on December 13, 2013. It was when Beyonce launched her latest album with an update on Instagram just captioned as “Surprise”

This broke convention.

Normally millions are spent on traditional media. Lady Gaga hyped her latest album by spending millions on bus advertising, billboards, 2 pop up stores and performed countless interviews. The result. She sold 305,000 copies in 2 weeks.

Beyonce, who has 8 million Instagram followers and over 53 million fans on Facebook decided to go straight to her fans. She decided to give the bus a miss. It was launched directly to iTunes and social media. She invoked the power of ”World of Mouth”

The results:

  • It sold 828,773 copies in 3 days
  • Twitter reported 1.2 million Tweets in 12 hours
  • It was the largest single week ever in the Apple iTunes store
  • It was iTunes fastest selling album worldwide

The album had been in design and production for over 18 months and was highly visual and was sold as a full album for $15.99 including 14 songs and 17 videos.

This has some implications for marketers and business that goes beyond a celebrity with millions of social media followers.

The lessons and what can you do

You may be not a Lady Gaga, Beyonce or a famous singer but the lessons are there. Start building your “own” digital assets. The world has changed. It is digital and it is social.

  • Take control of your own digital future and build your own online assets and authority.
  • Grow your social networks now. The priorities are still for the most part Facebook and Twitter. It will also depend on the demographic, audience personas, media preferences and industry. So you will also need to consider Instagram, Pinterest, LinkedIn, Slideshare and YouTube. It will also be determined by whether you sell to business (B2B) or to consumers (B2C).
  • Create the best content you can. Repurpose it in a range of media including visual.
  • Publish and promote it everywhere on social media.
  • Don’t forget your other digital assets. This includes a blog, search engine optimisation, continue to increase your email subscriber list and keep up your content creation. It also means using content marketing in your mix.
  • Boost your marketing with paid and targeted social media advertising. It doesn’t have to be expensive. You may need to get marketing traction fast and can’t wait to build the social networks from day one.

It sounds rather daunting doesn’t it? But to remain relevant on the social web and to build online authority you have no choice.

Where are you starting today?

Make your Logo look like Yahoo logo

A Website That Transforms Words To Look Like Yahoo’s New Logo

San Francisco-based Flickr engineer Bertrand Fan has created a website that pokes a little fun at Yahoo’s new logo.

It is a simple site—just type in any word or phrase, and it transform them into a “Yahoo-ish” logo—complete with the new font and exclamation point.

Check out some examples below:







What is Infographics?

Information graphics, also known as infographics, are a way of presenting information, data, or knowledge with the use of visual tools. They are quite ancient; early humans, for example, made maps and other visual representations of their lives which can be seen today. There are a wide range of modern uses for these graphics, from maps of subway systems to slides in a presentation given at a conference.

Many people are familiar with basic infographics, like weather maps, which have small symbols to indicate areas of low and high pressure, as well as predictions for snow, rain, and sunshine. Most people have probably also made one at some point in their lives if they’ve ever drawn out a quick map to help someone find a house or created a chart graphing data that they collected. These small units of visual information contain a lot of information when they are closely studied, and they organize that information in a very accessible way.

Some graphics are designed to be universally readable and accessible. For example, many people around the world recognize a red octagon as a stop sign. Other road sign graphics clearly illustrate things like T-intersections, areas of curvy road, and upcoming merges. Universal symbols like these are immensely helpful in areas where people speak many different languages, making signs such as ”merge ahead” impractical because the sign would not be universally understood. They are also sometimes used as communication tools; some travelers, for example, bring a chart with images of their basic needs that they can point to, asking for things like a bed, food, a phone, or water.

An infographic can also include verbal information. Many, like maps, have keys that are designed to explain all of the elements of the image, making it easier to understand. Others, such as subway maps, use words to designate each station, as well as bright colors illustrating the different routes. When charts are used to present data, they also typically have verbal information; the side of a bar graph, for example, might explain that one axis showed the number of people with cars, while the other side indicated which country the car owners lived in.

Visual presentation of information is a powerful tool. Sometimes a complex concept can be more quickly understood with the use of infographics than through words. The universal comprehension factor is also very valuable in a mixed group, and the use of graphics ensures that information will be accessible to people thousands of years in the future, who may not understand the system of written communication used; for example, nuclear waste disposal sites use symbols to explain that they are dangerous. These graphics have also been used in attempts to establish communication with alien races who might be able to understand drawings even if they can’t comprehend human languages.

Use Inforgraphics to present survey data

Infographics are highly useful for presenting results gathered from survey data. Statistics and numbers can overwhelm a lot of audiences, and therefore lose much of their significance. When organized in an infographic it becomes much easier to quickly draw meaning from data, as is evident in the example below.

It’s clear that design is “Very Important” to businesses (data that supports the need for infographics!) and that blue is the color most associated with success. Had this information been presented in a spreadsheet they would have most likely been much less impactful and not as easily understood upon first glance.